Mission

Swooply celebrates the everyday joy of birdwatching — from filling the feeder to spotting lifers on the road. Our shirts connect people through a shared love of birds and the simple rituals that bring us closer to nature. Designed with care and printed responsibly, every Swooply tee supports native habitat and lets bird lovers wear their passion proudly.

It Started with a Love for Birds

My name is Thia, and for as long as I can remember, I’ve been deeply committed to protecting wildlife and the environment.

But it wasn’t until several decades ago that I discovered birdwatching — first in my own backyard, and then across the country. From spring migrations at High Island to the hawk watches of Cape May, I’ve spent years marveling at the beauty and complexity of birdlife.

That passion inspired me to create Swooply — a shop where bird lovers can wear their passion proudly and connect with others who feel the same.

Birding Is a Way of Life

Birding isn’t just a hobby — it’s part of our daily rhythm. Whether it’s filling the feeder before coffee or pulling over to spot something rare, these small moments shape how we see the world.

Swooply celebrates those rituals. Each design is created with meaning and intended to spark a smile, a memory, or a conversation.

Thoughtful Production. Real Impact.

  • 🌿Printed Responsibly, One at a Time

    Each Swooply shirt is printed only when you order — reducing waste and overproduction. This made-to-order approach helps us minimize our footprint while offering unique, meaningful designs.

  • :🐦 Supports Bird Habitat

    Every purchase also supports verified efforts to protect native bird habitat and key migratory corridors across North America. You're not just wearing a shirt — you're helping protect the places birds need most.

  • 💬 Sparks Conversations that Matter

    Every Swooply design is created to connect — whether it’s through a curious question, a shared laugh, or a meaningful reminder about the birds we love. Our shirts help start the kinds of conversations that make people pause, look up, and care a little more

“We create shirts for people who get up early to catch a glimpse of a finch, who fill feeders before coffee, and who carry binoculars everywhere. If you see the world through a birder’s eyes — you’re one of us.”

Join the Flock

At Swooply, we’re here to celebrate birds, protect what matters, and help you wear your love for nature proudly.

Thank you for being part of the journey — and for helping keep birds and wild spaces in our future, one shirt at a time

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